Technology allows us to do so much more when it comes to involvement with the media. We have left the days of one-to-many communication behind. Now we have the ability to blog, comment and generally voice our opinions.
Websites like Colbert Nation are set up on the basis of viewer interaction. Fans can watch the show, comment on what they saw and even discuss with other viewers. This concept would have been considered beyond the capabilities of viewer in past decades. However, it is now common place. The line between producer and receiver has been blurred putting some of the control in the hands of the public.
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